Brand guidelinesBelka

Logo

The logo is often the first visual experience with the brand. That’s why a logo should be designed to be the most compact expression of the brand identity. The Belka logo is always either dark, white or red. It must be legible and maintain the integrity of its form.

Logo icon#

Use the logo icon when the context of Belka is clear and established.

Logotype#

Use a logotype to establish the context of Belka, or to represent Belka alongside third-party logos. The vertical logotype is Belka's preferred option.

The vertical logotype suits a centered context or is used when width is limited.
The vertical logotype suits a centered context or is used when width is limited.
The horizontal logotype suits a left-aligned context or is used when height is limited.
The horizontal logotype suits a left-aligned context or is used when height is limited.

Color options#

The Belka logo icon and logotype are provided in a few colors so that placement feels integrated and cohesive. The light version has a different font-weight and a more pronounced eye in order to have an optical equality with the dark version.

Use the dark version on a light background.
Use the dark version on a light background.
Use the red version on a light background.
Use the red version on a light background.
Use the light version on a dark or red background.
Use the light version on a dark or red background.

Misuse#

Do not center the logo, whenever it’s in a left-aligned context.
Do not center the logo, whenever it’s in a left-aligned context.
Do not colorize.
Do not colorize.
Do not skew, stretch or distort.
Do not skew, stretch or distort.
Do not rotate.
Do not rotate.

Downloads#

Logo icon

Dark logo icon in SVG format(1.45 kB)Download
Dark logo icon in PDF format(488 kB)Download
Dark logo icon in PNG format(55.5 kB)Download
Red logo icon in SVG format(1.45 kB)Download
Red logo icon in PDF format(488 kB)Download
Red logo icon in PNG format(55.4 kB)Download
Light logo icon in SVG format(1.44 kB)Download
Light logo icon in PDF format(488 kB)Download
Light logo icon in PNG format(53.9 kB)Download

Logotype vertical

Dark logotype in SVG format(2.67 kB)Download
Dark logotype in PDF format(505 kB)Download
Dark logotype in PNG format(76.5 kB)Download
Red logotype in SVG format(2.67 kB)Download
Red logotype in PDF format(505 kB)Download
Red logotype in PNG format(76.5 kB)Download
Light logotype in SVG format(2.65 kB)Download
Light logotype in PDF format(505 kB)Download
Light logotype in PNG format(74.8 kB)Download

Logotype horizontal

Dark logotype in SVG format(2.76 kB)Download
Dark logotype in PDF format(505 kB)Download
Dark logotype in PNG format(27.9 kB)Download
Red logotype in SVG format(2.76 kB)Download
Red logotype in PDF format(505 kB)Download
Red logotype in PNG format(27.8 kB)Download
Light logotype in SVG format(2.66 kB)Download
Light logotype in PDF format(505 kB)Download
Light logotype in PNG format(27.2 kB)Download

Adjustments#

We improved the logo icon by shortening the stem of the b in order to be optically equal to the circle. The eye of Belka is slightly more pronounced in the icon that should be used on dark backgrounds. This too, is an optical correction to ensure that small details don’t get lost.